Nov 3, 2023
This episode, Dr. Mark Young is joined by Randy Mercer, Chief
Product Officer at 1WorldSync, to talk about product content - what
it is, why you need it as a retail vendor, and how product content
platforms help both brands and retailers drive sales.
For brands entering their first retailer, getting product content
to stores to help them operate their supply chain and ecommerce
experience is critical! Learn how product content platforms help
brands build that bridge with retailers. Plus, how brands can
leverage product content platforms for big benefits like telling
their product story across multiple retail chains, providing
marketing copy + images to support retailer efforts, informing
buyers + store management, and even helping brands as they expand
into new retailers.
As the leading product content platform, 1WorldSync provides
solutions that simplify the creation and distribution of product
content. Over 14,000 companies and retailers utilize the 1WorldSync
platform, including Walmart, Amazon, Google Shopping, Target,
Kroger + Walgreens.
About Randy Mercer: Randy is an omnichannel product content expert
with over 15 years of industry experience. He leads 1WorldSync's
global product management and solution architecture teams, aligning
the company's portfolio with current customer needs and emerging
market trends.