Aug 8, 2024
In today’s episode of CPG Insiders, Mark is joined by award-winning entrepreneur Justin Floyd to address a growing concern in the industry: counterfeiting. Mark + Justin discuss the alarming rise of counterfeit products and the impact on both consumers and legitimate brands.
Learn how AI and advanced technology can help combat this issue and protect supply chains with real-world examples, highlighting the significant economic implications and the importance of maintaining product integrity.
About Justin Floyd
Justin Floyd is an award-winning entrepreneur with a 25-year track
record of founding and investing in pioneering technology companies
solving the world’s biggest economic and social challenges. He
founded RedCloud to address fundamental issues with the global
supply of consumer goods that prevent brands, distributors and
retailers in fast-growth economies from trading efficiently,
transparently and cost-effectively with one another. Floyd’s
previous experience includes founding and running cloud
intelligence company Vecta and co-founding transatlantic fintech
company CC. He is twice a regional Ernst and Young Entrepreneur of
the Year finalist, four times a Red Herring 100 winner, a Finalist
Codie award winner, and a Fast Track 100 finalist.