Jul 11, 2024
In today’s episode of CPG Insiders, Mark + Justin are joined by
friend and frequent guest David Biernbaum to discuss SKU
rationalization in retail. They dive into how retailers
streamline their product offerings to boost efficiency and
profitability, especially during economic downturns. The
conversation covers the impact on both large and small brands,
emphasizing the importance of maintaining unique products to
attract loyal customers.
Learn practical advice for challenger brands trying navigate SKU
rationalization and effectively collaborate with retailers. Tune in
for expert insights and strategies to help your brand
thrive.