Preview Mode Links will not work in preview mode

CPG Insiders

Apr 21, 2020

On this episode of CPG Insiders, Mark and Justin share why you should not bail on advertising during the COVID-19 pandemic. They explain the affect this is having on American’s media consumption and how it’s a silver lining for advertisers. Specifically, they discuss where those opportunities to connect can be found.

Mark and Justin also review two factors consumers need to buy a product: mental availability and physical availability. They explain the importance of expanding your mental availability with consumers during this time.

To contact Jekyll & Hyde, visit or call 800.500.4210.