Jan 25, 2024
This episode, Mark + Justin welcome back master broker, David
Biernbaum, to discuss his experience with ECRM (Efficient
Collaborative Retail Marketing) and its impact on the Consumer
Packaged Goods industry, especially for entrepreneurial brands.
ECRM has changed the industry by offering category-specific events
where new companies get a chance to interact directly with retail
buyers - significantly increasing opportunities for small brands.
The guys also talk about how to determine if your brand is ready
for ECRM and the steps you can take to prepare for the event.
About David Biernbaum: David is a nationally acclaimed consumer
products retail business consultant and master broker who has
brought more than 200 successful consumers brands to market. Learn
more about David Biernbaum &
Associates.