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CPG Insiders

Primal Intelligence: Your Superpower AI Can’t Touch w/ Angus Fletcher

Dec 3, 2025

What if the smartest tool in your business isn't a dashboard or a spreadsheet—but your own brain?

Dr. Angus Fletcher, author of Primal Intelligence, joins Mark and Justin to dismantle the myth that data and AI are the future of innovation. From working with U.S. Army Special Operations to decoding Shakespeare and...

Celebrity Deals Decoded: Real Talk from Both Sides of the Table

Nov 4, 2025

How do you hire a celebrity for your CPG brand without getting burned?

In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table —...

The #1 Way CPG Brands Destroy Their Credibility

Oct 22, 2025

Most brand leaders say they value transparency — but few truly live it. In this episode, Mark and Justin pull back the curtain on what honesty really looks like inside a CPG business — from your marketing claims to your retailer relationships to the way you work with your agency.

They explain why every shortcut...

TikTok & CPG: What Works, What Doesn’t

Sep 25, 2025

TikTok might look like cat videos and dance challenges—but for CPG brands, it’s a massive opportunity. In this episode, Dr. Mark Young and Justin Girouard are joined by special guest Mark Young II, Founder + CEO of Ryze Agency, to break down how brands can use TikTok effectively without wasting budget.

From...

Why Retail Isn’t Dead: What CPG Brands Need to Know

Sep 10, 2025

Retail isn’t dead—it’s evolving. Despite the noise about Amazon taking over, brick-and-mortar still drives the majority of CPG sales, and the smartest brands are using it as their exponential growth engine.

In this episode, Mark and Justin break down why e-commerce isn’t replacing retail, which categories...