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CPG Insiders

How to Build Your Retail Team

Feb 25, 2026

You don’t need a bigger team to scale your CPG brand. You need the right who.

Most founders think the next move is hiring a full-time VP of Sales, a marketing team, or a supply chain lead. But at $5M, $10M, even $20M, that kind of overhead can crush your cash flow before retail ever pays you back.

In this episode, we...

Scaling DTC Without Breaking Cash Flow

Feb 11, 2026

In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard tackle one of the most common—and most misunderstood—questions in direct-to-consumer marketing: How do you budget for DTC when there is no fixed budget?

They explain why traditional retail budgeting models break down in a modern, multi-channel DTC...