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CPG Insiders

Former Mega Brand Executive Reveals the Secrets to Retail Success w/ Tony Guilliano

Nov 18, 2025

When you’ve been category captain at brands like Coppertone and Dial, shelf space is handed to you. But what happens when you leave the big leagues and start from zero?

In this episode, Tony Guiliano shares the raw, behind-the-scenes story of going from running household names to helping Blue Lizard, an unknown...

Celebrity Deals Decoded: Real Talk from Both Sides of the Table

Nov 4, 2025

How do you hire a celebrity for your CPG brand without getting burned?

In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table —...