CPG Insiders

Seasonal Retail: How to Win Big Without Taking Big Hits

Dec 15, 2025

A big seasonal order might look like a win—but it can quietly crush your margins if you're not careful.

In this episode, Mark and Justin break down the real mechanics of seasonal (in-and-out) retail: how timing, payment terms, inventory risk, and retailer behavior can make or break your business. They share practical...

Primal Intelligence: Your Superpower AI Can’t Touch w/ Angus Fletcher

Dec 3, 2025

What if the smartest tool in your business isn't a dashboard or a spreadsheet—but your own brain?

Dr. Angus Fletcher, author of Primal Intelligence, joins Mark and Justin to dismantle the myth that data and AI are the future of innovation. From working with U.S. Army Special Operations to decoding Shakespeare and...

Former Mega Brand Executive Reveals the Secrets to Retail Success w/ Tony Guilliano

Nov 18, 2025

When you’ve been category captain at brands like Coppertone and Dial, shelf space is handed to you. But what happens when you leave the big leagues and start from zero?

In this episode, Tony Guiliano shares the raw, behind-the-scenes story of going from running household names to helping Blue Lizard, an unknown...

Celebrity Deals Decoded: Real Talk from Both Sides of the Table

Nov 4, 2025

How do you hire a celebrity for your CPG brand without getting burned?

In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table —...

The #1 Way CPG Brands Destroy Their Credibility

Oct 22, 2025

Most brand leaders say they value transparency — but few truly live it. In this episode, Mark and Justin pull back the curtain on what honesty really looks like inside a CPG business — from your marketing claims to your retailer relationships to the way you work with your agency.

They explain why every shortcut...