Nov 3, 2022
Content Outline For Today's Show
Segment 1: When we have increased costs and increased store
brand sales - do not stop advertising
Segment 2: The odds that you are the only one product in market
that can do what you can do is very unlikely
Segment 3: When you cut advertising and marketing, you reduce your
future value -...
Oct 27, 2022
Content Outline:
Segment 1: Foundational Info for Brand Managers
Segment 2: What are the Common Mistakes Brand Managers Make
Segment 3: Peer to Peer Interaction and Sessions with Kevin’s
team
Kolbe Info - https://www.kolbe.com/
Guest Biography:
Kevin is a trained educator with 20 years of experience as a...
Sep 27, 2022
Justin had so much more to talk about to a past guest, Dr. Sarah Marion the Director of Syndicated Research at Murphy Research. She was kind enough to give us, and YOU some more time to dive into some of the data that makes Justin Smile!!!
Aug 5, 2022
Content Outline:
1. Segment 1: Organic Farming (costs, results, future
casting)
2. Segment 2: Can you leverage this into messaging for brands?
3. Segment 3: With continued inflation hitting these “more
expensive” brands what does that look like in the future?
Julie DiNatale has been working in sustainability...
Jul 14, 2022
Content Outline:
Segment 1: One Shot at a First Impression. Nielsen and IRI Data makes failure public. Operating at a loss, before you even get started.
Segment 2: Which Products Can Survive and Which Ones Can’t. This is no time for Brand Building.
Segment 3: What Retail Survival Requires
If you want to learn more...