Jan 27, 2020
On this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them.
They run through a number of things to consider about your CPG product when you’re planning your creative and media strategy. This includes what kind of advertising it needs to effectively sell, where it is sold, who the...
Jan 6, 2020
On this episode of CPG Insiders, Mark and Justin talk about guarantees ad why they can help sales for your products.
Most ad agencies push concepts like “awareness” (in its myriad forms) and intent-to-buy as goals for their clients to achieve through advertising. Jekyll & Hyde Advertising is different, focusing on...