Dec 2, 2020
On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising,...
Oct 20, 2020
On this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing.
Mark and...
Sep 18, 2020
On this episode of CPG Insiders, Mark and Justin discuss how businesses are handling today’s volatile political landscape. They share stories of companies that have taken a political stance and survived the mob as well as explaining why political activism is not necessarily the right move for every company.
Mark and...
Aug 13, 2020
On this episode of CPG Insider, Mark and Justin discuss some of
the scams that are perpetrated on CPG advertisers. With the ongoing
economic shifts, these scams are becoming more and more
popular.
The guys share some tips to protect you from falling for some of
the common schemes that are out there. They explain how...
Jul 8, 2020
On this episode of CPG insiders, Mark and Justin are joined by Cody Whittick, from Kynship. Cody joins the guys to discuss social influencers and how they can benefit your product.
They discuss the true measure of leveraging social influencers and what your focus should be before pursuing a social influencer. Cody...