CPG Insiders

The 3 Plans Every Founder Needs Before Selling

Apr 8, 2026

Most entrepreneurs build their business for freedom—but end up creating a prison they can’t leave.

In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard sit down with Greg Heeres, author of Passing the Baton, to unpack one of the most overlooked—and emotionally complex—parts of entrepreneurship:...

From Startup to Scale: The Rules That Actually Matter

Mar 24, 2026

In this special episode of CPG Insiders, the tables are turned as Justin Girouard takes the interviewer seat to ask Dr. Mark Young about his highly anticipated new book, The 27 Unbreakable Rules: Build a $100 Million+ Brick-and-Mortar CPG Brand. Mark breaks down the brutal reality of the CPG industry, where 95% of the...

27 Rules That Change How You Build a CPG Brand

Mar 18, 2026

A lot of founders believe scaling a CPG brand is about working harder, running more ads, or grinding through incremental growth.

But what if the real path to scale is completely different?

In this episode, Mark and Justin sit down with Keith and Ryan DiGregorio—founders building a breakthrough cleaning product—to...

How to Build Your Retail Team

Feb 25, 2026

You don’t need a bigger team to scale your CPG brand. You need the right who.

Most founders think the next move is hiring a full-time VP of Sales, a marketing team, or a supply chain lead. But at $5M, $10M, even $20M, that kind of overhead can crush your cash flow before retail ever pays you back.

In this episode, we...

Scaling DTC Without Breaking Cash Flow

Feb 11, 2026

In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard tackle one of the most common—and most misunderstood—questions in direct-to-consumer marketing: How do you budget for DTC when there is no fixed budget?

They explain why traditional retail budgeting models break down in a modern, multi-channel DTC...